Inspired by dermo-cosmetic care, Guerlain presents its new Double R Renew & amp; Repair eye serum. Harnessing the repairing powers of honey, it offers a double youth boost: radiance and lifting effect
Guerlain research has been working for more than 10 years on discoveries for skin self-repair. Now, it has written a new page in its history with the reinvention of one of its bestsellers, the Double R Renew & Repair Serum launched in 2018. The brand has created an advanced Abeille Royale serum for the eye contour, with a new formula that is even more effective.
This time, Guerlain researchers have taken the product’s repairing capabilities even further with an advanced double formula, composed of 96% natural ingredients. Double R eye serum uniquely combines the efficacy of a white honey concentrate that restores radiance and restores the skin through biopolymerisation technology, offering a double youth enhancement with advanced peeling and lifting effects.
A rejuvenated look with Double R Renew & Repair Serum;
Ageing, external aggressors and stress are some of the causes that can cause our face to lose its youthful radiance and firmness. The eye area is particularly fragile when it comes to the effects of the passage of time. It is an area made up of more than 22 muscles and is subject to almost 10,000 blinks a day. Day after day, these constant movements deteriorate the skin’s support matrix and less light diffuses.
By deciphering the specific needs of this area, Guerlain researchers have masterfully developed a new skincare product. Not only age is one of the causes of dark circles under the eyes, but fatigue, stress and UV rays can also lead to dark circles under the eyes. This is why, as Silvia Broncano, Guerlain skincare expert tells us,
“There is no specific age where you should start using Double R Serum, but it will depend on your symptoms or concerns. Our eye contour adapts to the skin’s daily needs”.
Renew & Repair formula: a unique technology that activates radiance and acts with a lifting effect.
The Renew formula, enriched with white honey, combines the stimulating action of an anti-fatigue complex composed of a subtle blend of fragmented hyaluronic acid that acts on the epidermis and a peptide that accelerates the recovery of signs of fatigue.
Through these active ingredients, it acts on two types of dark circles under the eyes:.
- The white honey acts on hyperpigmentation mechanisms for brown under-eye circles, responsible for darkening the eye area.
- At the heart of the anti-fatigue complex, peptide effectively stimulates the eye contour and eyelids to act on vascular dark circles caused by lack of sleep and fatigue, while visibly reducing puffiness.
The Dynamic Blackbee Repair technology effectively targets the visible signs of ageing and stimulates the skin’s self-repair mechanisms. It also provides a wide variety of amino acids to strengthen the structure of the eyelashes. And, as Silvia Broncano states, the Double R Serum also works for the eyelashes: Double R Serum.
“Once the eye contour has been applied to the skin, use the excess on the fingertips to apply it to the tips of the eyelashes and the mobile eyelid”.
Its unique formula is based on the exact combination of honey from the black bee of Ouessant Island, three other honeys from islands with virgin environments and an exclusive royal jelly harvested in France.
The new Double R Renew & Repair eye serum is now available in selected shops and on the Guerlain website for a price of €126.
The expert routine of Guerlain SPA facilitators
Guerlain’s expert SPA facilitators have developed a specific five-step application technique, which offers targeted action for each area of the eye contour.
- CURRING EYELASHES AND POCKETS: Warm a small amount of product between your fingertips. Smooth the contour of each eye with three fingers. Alternating between one hand and the other, from an inner corner to the temple for a draining action.
- ACTIVATE MICROCIRCULATION: With your fingertips, lightly pat gently under the eye. From the inner corner outwards and then in the other direction.
- TEN THE GALLO’S FOOTSTEPS: By passing your arm behind your head, place your index, middle and ring fingers on the opposite temple. Slide the tips of the three fingers horizontally. Place the fingers of the other hand under the fingers of the first hand in opposite directions. Slide the fingers outwards.
- OPEN THE EYE: Place the middle finger on the eyebrow and the ring finger under the eye. In scissors position, glide towards the temples to open the gaze.
- REDEFINE THE EYE: place the base of the palm of your hand under each eye and smooth the eye contour from the inside to the outside. Apply product to the lashes each time your hand passes under the eye with the rest of your palm.
Guerlain’s commitment to bees
In addition, for 15 years, Guerlain has been committed to an eco-friendly design and formulation approach to ensure sustainable innovation. They have a “Guerlain For Bees” programme for the conservation and support of bees. They have 11 significant partnerships and initiatives, including “Women For Bees” a beekeeping entrepreneurship programme for women which is sponsored by Angelina Jolie.
To mark the launch and 190th anniversary of Guerlain, on 30 January, Angelina Jolie, ambassador of the brand visited the historic Guerlain boutique inaugurated in 1914 on the Champs Élysées in Paris.