On April 3rd, the new Montblanc collection was presented at the New York Public Library. The brand reaffirms its commitment to children’s literacy and education, as well as its collaboration with UNICEF.
Gala evening at the New York Public Library, with the presentation of the Montblanc collection for UNICEF.
This new collection of writing instruments, but also watches, leather goods and limited edition accessories is inspired by the motto: “Writing opens up a world of possibilities. Let’s share this precious gift.
Goal: the education of 5 million children
The new Montblanc collection aims to work with UNICEF to help more than 5 million children around the world to learn, to give them the precious gift of writing and thus open up an infinite range of possibilities for their future.
General view of the interior of the Stephen A. Schwarzman Building at the New York Public Library during the Montblanc & UNICEF Gala dinner.
To present the 2017 proposal, based on the power of writing, its universal character and its power to change, there could be no better place than a library, and in this case the most emblematic in the Big Apple: the New York Public Library – Stephen A. Schwarzman Building.
Hugh Jackman and Diane Kruger attended the event.
Aissa Maiga, left, and Gigi Leung, right.
Charlotte Casiraghi left along with Hugh Jackman also attended the Montblanc & UNICEF gala dinner.
The presentation and the subsequent gala dinner were attended by important figures from the worlds of culture, show business and fashion. The list was quite long with names such as Hugh Jackman, Diane Kruger, the couple formed by Olivia Palermo and Johannes Huebl, Carlota Casiraghi, Elsa Nosk, Aissa Maiga, Touriya Haoud, Rami Malek, Carly Chaikin or Gigi Leung.
Olivia Palermo and Johannes Huebl on their arrival at the NYC Library.
Touriya Haoud writing her experiences related to writing.
Miguel Ángel Silvestre, Spanish representative at Montblanc and UNICEF event
Writing as a universal fact
It can be said that the list of attendees meant that the different continents of the world were represented, that is, all the places that this initiative wants to reach. UNICEF’s projects aim to reach every corner of the world where there is a lack of education and where children’s education needs to be improved.
Presentation of the Montblanc Collection at the New York Public Library
Montblanc wants to be part of this global effort and has designed a collection in which the first letter of six different alphabets plays an important role. In other words, the first letter that the vast majority of the world’s children have to learn to write.
Montblanc has been working with UNICEF since 2004
This is not the first time Montblanc has collaborated with UNICEF. In fact, the brand has promoted several initiatives since 2004, and so far its donations to educational programmes exceed 10 million dollars.
Exhibition on the collaboration between UNICEF and the Montblanc company
This amount will be increased with this new campaign, which will run from 1 April 2017 to 31 March 2018. In other words, twelve months in which the sale of each of the products in the new collection will mean an amount of money donated to educational programmes for the most disadvantaged, and for whom learning to write becomes a real gift.
Guests at dinner in the Stephen A. Schwarzman Building.
To see in detail each of the proposals of the new collection consult the Montblanc website. And all these products will be available in Montblanc boutiques around the world.
But there is still another way to collaborate with this laudable cause. It is to express your support for this campaign by writing a note with your most emotional memory related to writing and then post it either on Montblanc’s Facebook, or on Twitter and Instagram with the hashtags #Passiton #Montblanc #UNICEF #foreverychild.
Get involved!
Photos by Dimitrios Kambouris and Getty Images for Montblanc
