Gucci collaborates with The North Face to create an outdoor collection, part of which will also be available virtually in the Pokémon GO video game.
The North Face and Gucci celebrate the spirit of exploration with their new collaboration, thanks to the creation of garments perfect for a weekend camping trip in the mountains. Warm clothing that includes padded jackets, overalls and vests, hiking boots, a tent and a sleeping bag.
Also, the collection also contains lingerie dresses, silk twill shirts and goose down skirts. The accessoriesinclude two retro backpacks, fanny packs, knit caps and fisherman’s hats.
The collection designed by Alessandro Michele, creative director of Gucci, is inspired by original The North Face designs from the 1970s. A combination of luxury with sportswear that brings to life a collection full of vivid colors and extravagant prints. Plus a newtwist on the Gucci monogram that adorns the garments, unified by The North Face curved design and signature triband in green and red. .
The collection debuts in Pokémon GO
Gucci is also collaborating with Pokémon GO, so that its trainers can wear The North Face x Gucci collection both in-game and in the real world. The itemswill be available via geo-drop at 100 PokéStops, including pop-ups at Gucci and at individual stores around the world, where items will also be available for purchase in person.
The collection, which includes hats, t-shirts and backpacks, will only be available for a limited time on the Pokémon GO app, both for Apple as for Android. .
On the other hand, this is not the first time avatars have been paired with luxury fashion, as past collaborations by Gucci with Genies, Ralph Lauren with Bitmoji and Marc Jacobs and Valentino with Animal Crossing demonstrate. The trend of unifying fashion with technology seems to be the strategy of these distinguished brands to bring their creations closer to the new generations..
An eco-friendly collaboration
In recent years, the Italian brand has been reinforcing changes in favor of the environment, such as its global environmental and social sustainability program. Program with which they are committed, among other things, to increase the use of alternative and sustainable materials, switch to renewable energies, reduce waste and improve the lives of their workers.
The North Facebrand The North Faceis also committed to reducing its impact on the environment. For this reason, many of the accessories in the collection are created with the use of ECONYL®, a nylon fabric made from reclaimed materials.
In Spain, the complete The North Face x Gucci collaboration will only be available at the Gucci store in Madrid, from January 9 until February 9.
Images courtesy of Gucci, The North Face and Pokémon GO.
