Dior collaborated with auction house Sotheby’s and the Paris Mint to create a two-kilo gold coin in the shape of its first Miss Dior fragrance. The piece will be auctioned in Paris on 2 March.
British auction house Sotheby’s is offering for sale a gold ingot of Christian Dior’s iconic perfume, Miss Dior. A year ago, the French Maison wanted to pay tribute to her by creating a gold sculpture weighing approximately two kilograms in the shape of the 1947 fragrance bottle. The company will put the gold ingot on sale on 2 March in the French capital.
The gold coin was created last year by Joaquín Jiménez, in collaboration with Dior, Monnaie de Paris, the Paris Mint and Sotheby’s. The estimated sale price of this unique piece is between 200,000 and 300,000 euros.The piece shaped like a perfume bottle is made of yellow gold and adorned with seven flowers and a rose gold ribbon. The design on the back is inscribed with a crow’s foot and a star.
The ingot will be on public display from 21-28 February, before being auctioned in March. The live auction will take place at Sotheby’s Paris and will start at 9am. The sale of the unusual Miss Dior coin will form part of Re(Lux), Sotheby’s first luxury week of 2022, which will take place from 1-4 March.
Part of the proceeds will go to Fleurs d’Exception du Pays de Grasse. The association, founded in 2009, is dedicated to protecting the floral fields. It also promotes the production of flowers in the French city of Grasse, considered the perfume capital.
Recolección de flores en los campos de Grasse – Fleurs d’Exception du Pays de Grasse
Miss Dior, a perfume with history
The release of the Miss Dior perfume coincided with the first presentation of the French luxury brand’s haute couture collection in which it presented the New Look silhouette. The collection and specifically the New Look revolutionised fashion and marked a turning point in the history of fashion. The silhouette is characterised by defined waists and skirts shaped like flower petals, seeking to highlight the female figure.
Images courtesy of Monnaie de Paris and Fleurs d’Exception du Pays de Grasse.
