Fulfill your purpose of getting in shape with the new Tommy Hilfiger sports collection and the new Nike Preemie sports collection. Also, discover Tommy’s commitment to social entrepreneurship.
During this last year, marked by the difficulties derived from the pandemic, if we have been able to take something positive from it, it has been sport. The months of confinement were the perfect push to start practicing sports and escape, if only for a while, from current events.
It is always important to keep in mind the importance of keeping fit and having healthy routines. For this, sportswear is indispensable. Brands are well aware of this and have seized the opportunity provided by the pandemic. Thus show the new lines of Tommy Hilfiger and Nike.
Start the year getting in shape with “Tommy Sport”.
Tommy Hilfiger presents “Tommy Sport” the ideal collection for those who want to start the new year in shape. The American fashion brand has presented the collection of sportswear for men and women with basic pieces for the closet of sports lovers.
The collection includes soft t-shirts, color block leggings, sports pants, shorts, sweatshirts and sports bras. Staying true to the brand’s colors, the palette used is dominated by red, blue and white;
Created with breathable, stretchy, moisture-wicking andwater-resistant fabrics. Perfect for a variety of sports. Whether relaxing doing yoga or going for a walk or with more intense sports. Whatever your sport, tall the garments in the Tommy Sport collection are available in the websiteof the brand.
Nike launches its first maternity sportswear collection
Nike launched last fall its first maternity sportswear collection: “Nike (M)”. The four-garment line adapts to all stages of pregnancy and postpartum. In addition, it is designed to create maximum comfort for expectant mothers during this beautiful experience;
The new capsule collection includes a sports bradesigned especially for mothers, with easy access for nursing, moisture management and an adjustable band. A tightsbreathable, flexible waistband, a sling top stretchy and a multi-purpose sweatshirt ideal for breastfeeding, with reversible design.
“Nike (M)” aligns perfectly with Nike’s sustainability goal, with pieces made from a range of 78% to 88% recycled polyester. The collection was developed over three years, carefully analyzing more than 150,000 scans of pregnant and non-pregnant women.
In the words of Carmen Zolam, Nike’s senior design director for apparel innovation quoted in Dezeen: magazine.
The more we listened to pregnant and postpartum mothers, the more we learned, reworked and innovated through inclusive design. It is the project of a lifetime to work together with all types of mothers to bring to life a capsule that truly supports women’s relationship with sport during such a transformative time in their lives.
Unsurprisingly, the collection also featured feedback from a selection of athletes who were pregnant or had just become mothers, including swimmer Ona Carbonell, golfer Michelle Wie West and soccer player Alex Morgan. The line is available at the Nike website.
Tommy supports social entrepreneurship
The Fashion Frontier Challenge is a global program aimed at finding and supporting new ideas that are helping to make the fashion landscape more inclusive. In the third edition of this initiative, Tommy Hilfiger aims to help diversify the fashion world by supporting black, indigenous and colored entrepreneurs.
Among all candidates six finalists will be chosen. In addition to the total prize of €200.000, the winners will get a one-year mentorship with global experts from Tommy Hilfiger and experts from INSEAD, as well as a place in the INSEAD Social Entrepreneurship Program (ISEP)..
Tommy Hilfiger also goes a step further and gives its consumers the opportunity to be part of this initiative. As part of the jury that will choose the finalist proposals. The applications to be judges can be submitted until February 8. The call for applications will remain open until March 8, 2021. More information about the Tommy Hilfiger Fashion Frontier Challenge and how to participate in this link. .
Images courtesy of Tommy Hilfiger and Nike.
