80% of the world’s population is aware of the importance of caring for the planet, and 35% are willing to contribute to this fight with financial contributions. But awareness of climate change has taken longer than necessary.
According to the latest report from the Intergovernmental Panel on Climate Change (IPCC), we have 11 years to solve it; otherwise, the problem will be irreversible. The UN has already dubbed it “the sixth mass extinction”. Save The Planet Now is a new tool with which citizens can collaborate directly and simply with environmental projects to help reverse this situation.
The presentation of this new initiative took place a few days ago in Madrid.
In this regard, Francisco Benedito, CEO of the platform and one of the top 100 influencers of the Sustainable Development Goals promoted by the UN, states:
Conserving the planet is something that concerns us all, but we must be realistic. Most people do not dedicate their lives to it. We are born to offer a channel of connection between citizens and the Planet, which is, above all, simple, effective, and transparent. With just one click or at your usual stores, for only 5 euros, you can buy your card and support one of the various projects that are part of this initiative with all guarantees. Always with the aim of making a difference in the world.
How does Save The Planet Now work?
With this new movement, citizens can collaborate in two different ways. The first is directly through their website, choosing the project they consider most appropriate and making their donation. The second is by purchasing one of the prepaid cards (€5 or €10) at one of the four physical points of sale: Carrefour, Fnac, Media Markt, and Worten. Once purchased, the amount can be redeemed on the website for one of the projects supported by the platform.
Prepaid cards can be redeemed on the website to support various environmental projects.
Projects of Save The Planet Now
The different projects that can be supported are divided into four categories based on the threats that most affect the planet: CO2 emissions, deforestation, plastic waste, and threats to biodiversity maintenance. At the moment, the platform has four active initiatives:
CULTIVATE THE SEED OF HOPE
This is a farming project in Ivory Coast that, in addition to reclaiming degraded soil areas, will provide employment for more than 2,000 women in the country and provide a dignified livelihood for them and their families. It will last for 5 years and will be carried out by the R20 Organization.
SAVE THE CORALS FROM EXTINCTION
Corals are a key element in the balance of marine ecosystems, but in recent years, over 30% of global coral coverage has been lost due to White Syndrome, a rare disease that is causing coral disappearance in the Caribbean. The CICESE organization aims to create a coral bank in the Mexican Caribbean to address this serious problem.
STOP DESERTIFICATION BY PLANTING A TREE
This project, certified by the United Nations, aims to reforest land owned by poor smallholder farmers and tribal communities in India who do not have the capacity to replant without external financial support and technical guidance. The initiative aims to cover around 15,000 hectares of land owned by 12,000 farmers.
AVOID DEFORESTATION IN THE AMAZON
Logging or burning forests in the Amazon is one of the main sources of CO2 emissions into the atmosphere, making deforestation in that area a serious global environmental problem. The project’s objective is the protection of 500,000 hectares of land in the Peruvian Amazon by implementing a surveillance system that allows early detection of deforestation risks.
Save The Planet Now demonstration against the climate crisis in Madrid.
All these projects are supported by organizations that meet the highest standards of international reputation endorsed by the UN’s CDM Registry, Voluntary Carbon Standard, R20, or Universities and Government Institutions from different countries.
Helping offset humanity’s footprint on the planet is becoming increasingly simple thanks to initiatives like Save The Planet Now.
