Rookie Roller Skates: When the Art of Skating Became Fashion

Escrito por: Patts Pérez

A metal axle and four wheels.

This description has nothing to do with what Rookie has been achieving since 1978, becoming the quintessential roller skate brand since its inception.

Their name is a word used in the United States to define people who are starting out in a professional sport.

The literal translation is “rookie.” However, the brand, having become a veteran of the industry, has acquired a historical value whose purpose is based on the creation of a unique and distinctive style while ensuring high quality. Its appeal lies in the way it assures us of the lifestyle that reigns today, one where health is a priority, staying in shape by playing sports while having fun in a social setting. Outdoors, on specialized rinks for this purpose, or even in nightclubs, where they were originally popularized. All marking a style that converges between its before and after.

Music is another compelling factor that sets Rookie apart as a preferred choice. For their new collection, distributed in Spain in collaboration with Shiner, Rookie has curated a line that captures the essence of each decade, from the groovy seventies when it all began, to the present day, where its legacy continues to resonate with those who remember it and those who are discovering it for the first time.

With Rookie Classic, the brand delves into the chicest and most classic elements of its heritage, capturing the essence of the New Wave era. This era was defined by the energetic pop-rock of Queen, the infectious grooves of funk music, and the disco beats that emerged in the 1970s.
The 80s, Rookie Odyssey, or the peak decade of Disco music and its own decline. While Rookie Retro is inspired by the rap music that became so popular in terms of 90s fashion, to finally experience the ultimate pop of the 2000s with Rookie Forever.

Pure American seventies style sneaks into Spain. If we already have several places open that bring us closer to the past with burgers surrounded by furniture and decoration from thirty years ago, the only thing missing was the addition of roller skates to immerse ourselves in the decade. A perfect example of this teleportation is the Rolling Dance & Burger establishment in Madrid, a skating rink, hamburgers, and disco for any event, all that’s missing are your Rookies.