“For the Love of Water” is the title of the new Puma collection in partnership with graduates of the BA Fashion and BA Fashion Communication programs at Central Saint Martins School of Art and Design in London.
The renowned London school Central Saint Martins
The school Central Saint Martins is world-renowned for the creativity of its students. Many of whom, thanks to their talent, take their first steps in the fashion world even before graduating. From this prestigious art and design school in London have come great names among which we find: Stella McCartney, Alexander McQueen, Hussein Chalayan, Richard Quinn, John Galliano, Grace Wales Bonner, Riccardo Tisci and Craig Green among many others.
The new Puma collection with Central Saint Martins was designed by graduates of the BA Fashion and BA Fashion Communication programs. Itis inspired by sailor styleand aims to revitalize our connection to the water. For this reason, all garments carry the message “For the love of water” near the heart.
A collection focused on water and sustainability
The designs revolve around a very important concept: sustainability. Also, one of the objectives of the line is to reduce water consumption in the production process. This is the reason for some of the materials that have been used. For example, the bags are made of TPU material, which requires less water in its production.
The collection includes designs for both men and women. In most of the garments pdark and neutral colorsdominate. For contrast, orange, white and yellow accents add a touch of color and personality to the designs.
PUMA x CSM line campaign
The PUMA x CSM 2in1 jacket consists of two garments: a long winter jacket on the outside and a short, quilted jacket on the inside. Thus making it a warm and versatile garment. .
PUMA x CSM 2in1 Jacket
Next up, we find the PUMA x CSM Chunky Evo Knitsweater, created with dye and recycled fabrics. The bright orange knit garment has a zipper front in the men’s version and converts to a pulloverin the women’s version..
PUMA x CSM Chunky Evo Knit Men’s Sweater
Women’s Pullover PUMA x CSM Chunky Evo Knit
Afootwear linecould not be missing. The shoes in the collection, being true to the marine theme, are water-resistant and inspired by maritime life-saving boots. The PUMA x CSM RS-2Kmodel contrasts with the apparel with its warm colors and eye-catching buckle over the laces. The design also includes the message “For the Love of Water.”.
PUMA x CSM RS-2K Sneakers
The PUMA x CSM Kyron women’s sneaker has a rubber lining and mudguard for maximum protection. And like all the garments in the collection it also has the slogan engraved on it.
PUMA x CSM Kyron Women’s Sneakers
To complete the collection, we find the PUMA x CSM Messengerbag. And on the other hand, with the PUMA x CSM Rolltop Backpack which has a separate compartment for the laptop.
Bolso PUMA x CSM Messenger
PUMA x CSM Rolltop Backpack
Toda la colección “For the Love of Water” Puma x CSM, está disponible en la página web de Puma.
