The idea of rivalry between brands has become obsolete. Collaborations are increasingly present in fashion and advertising. They are the key to opening doors to new audiences, exploring new aesthetics and reinforcing weak points. These are just 8 of the latest new collaborations between brands, designers and artists:
Dr. Martins x Marc Jacobs
The British punk influence of Dr. Martins has attracted Marc Jacobs collaborating with a limited edition Vegan 1460 boots in cherry color.
To celebrate the 60th anniversary of this legendary brand, they have created for the first time a vegan boot from The 1460 Remastered. collection.
Dr. Martins’ first vegan boot signed by Marc Jacons in a limited edition.
The boots are covered with chains full of charms, which are replicas of objects from the designer’s own collection.
This model was born on 1/04/60 hence its name The 1460 Remastered which has become a classic for six decades.
Adidas x Prada
Adidas is one of the sports brands that most relies on luxury. It maintains a stable alliance with Yeezy and Stella McCartney and, last year alone, launched collections with brands such as Alexander Wang or Raf Simons. Also with Prada, with which it now repeats its collaboration to revisit one of its bestsellers: the Superstar sneakers.
The three models Superstar Adidas x Prada.
Superstar Adidas x Prada in black and white, silver and black, and black.
The Superstar Adidas x Prada will be available in three versions: one in black and white, one silver and white and one completely black.
Thomas Sabo x Rita Ora
Many fashion and jewelry brands find in musicians or actors the perfect image to express their brand. Rita Ora repeats as ambassador of the Thomas Sabo women’s collection. Together they present the new fall/winter 2020 collection, made up of rings, pendants, earrings and bracelets inspired by nature and the symbolism of the myth of the snake and the apple.
Rita Orra is a Thomas Sabo brand ambassador from July 2019.
Fashion is constantly changing its face. That’s what keeps it so current and so fascinating. It’s one of the things I love most about jewelry. I’m always finding new ways to experiment and enjoy them, says Rita Ora.
New jewelry from the Thomas Sabo x Rita Ora fall-winter 2020 collection
Thomas Sabo X David Garrett
Famed violinist David Garrett teams up this fall 2020 with Thomas Sabo for the Revel at heart.collection.
The musician wears the blackened 925 sterling silver creations with personality.
David Garrett with Thomas Sabo’s new Rebel at Heart collection.
My connection with THOMAS SABO is an otherworldly one that has grown both professionally and personally over the years. That’s why I’m so happy to be working with him again, of course. Rebel at heart jewelry accompanies me on a daily basis and matches my taste perfectly because it is versatile, bold, extravagant and allows me to vary my style, he argues. David Garrett
IKKS X YUJ
Taking advantage of the return to the routine, to work and to the gym subscription, IKKS has launched its first yoga line in collaboration with the brand YUJ Paris. The collection is called Karma Rock, a name very suggestive of the free spirit and rock temperament that characterizes IKKS. YUJ Paris brings technicality and ethical manufacturing with Oeko-Tex certification.
Garments from the IKKS x YUJ Yogi collection.
The capsule collection consists of 9 garments: two sets of leggings and top, a T-shirt, two sweatshirts and two tank tops. The design is faithful to the hallmarks of IKKS: its iconic micro-leopard print, metallics, lurex… The collection is available in stores IKKS and on its website from September 12, 2020.
Camper Lab x Achilles Ion Gabriel
Camper signed Finnish designer Achilles Ion Gabriel in June 2019 as the new creative director of its most avant-garde line: Camper Lab. The autumn-winter 2020 is the first under the direction of Ion Gabriel. The purpose remains the same: to underline and reinvent the brand’s aesthetic and explore the Camper universe in search of new forms of design.
Models from Achilles Ion Gabriel’s first collection as creative director of Camper Lab.
Rei Kawakubo, founder of Comme des Garçons, described the collaborations a few years ago: “We are sharing space, but no one is losing their identity. If anything, what each of us does is accentuated in some way. The result can only be positive.
Desigual X Christian Lacroix
For this fall 2020/winter 2021 season, French designer Christian Lacroix designs for Desigual an explosive collection of flowers inspired by antique tapestries, fabrics mixed with knit and patchwork.
Collection designed by Christian Lacroix for Desigual, flowers are the symbol of joy.
An eye-catching collection in which the bag and the mask are not missing.
The collection is available on the Desigual website.
Juicy Couture X Kappa
In celebration of Juicy Couture’s 25th anniversary, it has teamed up with Kappa to create a capsule collection starring Sofia Richie.
The 22-year-old model stars in the Juicy Couture X Kappa campaign.
The collection is inspired by the fashion milestones of the 2000s returning with more strength in tracksuits, tops and leggings in shades of pink, baby blue and black in velvet and silk satin.
Kappa and Juicy are synonymous with sport and style and this collection pays homage to such fun years in fashion and pop culture dSofia stated.
Prices range from $40 to $225. Juicy Couture X Kappa are already on sale online and from October 1 will also be available at the Galeries Lafayette center on the Champs-Elysées in Paris.
Peanuts x The Marc Jacobs
The Marc Jacobs is the designer’s new prêt-à-porter line. A much more relaxed version of the brand for which he draws inspiration from music, art and pop culture. It includes fun collaborations such as Peanuts x The Marc Jacobs, with Snoopy characters starring on T-shirts, sweatshirts, joggers, bags, shoes and accessories.
Some of the garments from the Peanuts x Marc Jacobs collection.
In addition, the brand has announced that The Marc Jacobs will have more collaborations. One of them will be a capsule collection of hats with British designer Stephen Jones. Another, more curious, will be with film director Sofia Coppola.
At the time she was a visionary, but now, coworking in luxury is here to stay, with new collaborations every season.
