Milan Furniture Show 2017: a conjunction between fashion and design

Home is an extension of ourselves, just like the way we dress or the fragrance. With this mentality, some of the most renowned fashion firms in the world of decoration get into it this world, which these days has been celebrating the 56th edition of the Milan Furniture Fair.

The game of shapes, colors or fabric crosses the catwalks. Because luxury does not understand boundaries or catalogs.

Dolce & Gabbana and Smeg repeat collaboration and presence in the Salone for the second year consecutive. Last year, the two Italian companies joined to create 100 fridges limited edition adorned with traditional Sicilian motifs that this year apply to a new collection of small appliances. The series, called “Sicily is my love” includes toasters, juicers, coffee machines, water heaters and whisks.

Louis Vuitton continues exploring the world of travel objects from a creative perspective that has led them to collaborate with more than 20 designers since 2011. This year the company brings to Milan its collection of “Nomadic objects” with new pieces designed by Raw Edges, Patricia Urquiola or India Mahdavi.

Marni invades its space in the Fuorisalone with a wave of color. The firm has transformed Viale Umbria’s showroom with sand and colorful chairs and many laughs, turning it into a playground of the most vivacious and creative.  For this it has relied on the hands of Colombian women specialized in the manufacture of children’s games and chairs. The craftsmanship of its manufacture contrasts with the material used for the braiding of the pieces, which are made of PVC, wood and metal.

The project, called Marni Playland, contributes in addition to women’s emancipation and to the awareness on the needs of the youngest. The profits obtained by the sale of these pieces will be donated entirely to the Piccolo Principe Association, which helps children with difficulties in the Milan area.

The environment created by Marni contrasts with the background of the room in which the installation is located, in an industrial style. The lively colors of the sand, the collection pieces and the lighting contrast with the gray of the cement and the cold white of the bare walls. 

Hermes premieres its new collection for home 2017-2018. It includes   “Anthropomorphic Machines”, a series of equestrian-inspired pieces that combine light maple wood, wicker, glass and metal with leather and harnesses, which act as a connecting link. Designed by the Portuguese Alvaro Siza, Barber & Osgerby or Pierre Charpin, among others, stand out for their simplicity. Simple materials that let the structure shine.

“Pretty Vancancy” is the name of the 2017 Diesel Living Collection.  The sand of the desert, the cactus and the infinite motorways in the purest North American style. That has been the inspiration for this collection that delves into “desert minimalism”. Smooth shapes and colors that transport us to nomadic life and run through our imaginary Western without losing an iota of the modernist identity that characterizes the brand.

The new Roberto Cavalli Home Interiors collection is a tribute to the distinctive patterns of the Maison Cavalli: overlapping colors and textures, animal print, caring fabrics… all carefully chosen and combined. Among the pieces stand out the Wings armchair, an iconic piece reinterpreted in a new version with Kidassia leather or the Aspen couch, modular and made with leather and velvet. The firm also presents its new collection of stamped fabrics, 100% silk and made in Italy, and its five new proposals of carpets made by hand in wool and silk.

Fendi Casa has chosen this occasion for the launch of “Six Shades of Palmer”, the exclusive version of the Palmer sofa signed by Toan Ngyen. A creative mix between Fendi’s clean and classic lines and an innovative use of graded colors, which give the furniture a unique personality.

Armani Casa has taken advantage of the Milan Furniture Fair for the launch of its new Morfeo bed, inspired by the idea of ​​a floating bed.  The central part that holds the mattress remains apparently suspended between the head and the foot of the bed, both in a light and curved aspect. The structure is made by a single piece covered with a technical fabric and with a perimeter detail in wood.

It seems that the fashion firm has taken the lingerie trend to another creative field, taking the relaxed and comfortable style that dresses the catwalks to our homes in an ode to disconnection in times of stress.

Inside the new Versace Home 2017 collection stands out the new Shadov chair, which reinterprets the silhouette of the Medusa Versace, this time turned into the contour of the seat back. It is available in wood and in a variety of leather in different colors.

Trussardi presents the Maryl armchair, which is part of the new collection for home. The architect Carlo Colombo under the creative direction of the stylist Gaia Trussardi has designed the piece. Cozy and comfortable but also elegant and refined has been designed to honor the Milanese style. With the silhouette of the back and the arm very marked, its fabric is customizable.

Among 2017 news we find the collaboration between Missoni and Jannelli&Volpi, which has given life to a series of wall coverings that have been called “Wallcoverings01 Missoni Home”. The line of wallpapers is inspired by the classic design patterns of the Italian Maison and the fabrics and sensations of its bedding.

Outside the world of fashion, the proposal arising from the collaboration between Intertrade Group and Bloc Studios is interesting. A sensory immersion that combines marble, a fragrance, flowers and light.  The Italian firm Bloc Studios believes that each block of stone they work hides a story, a journey that supports their installation in the Fuorisalone and that has been used to present the fragrance of Avery Perfume Decanters.

Celso Fadelli, President and Fragrance Curator of the Intertrade Group said: “We are very pleased to join forces with Bloc Studios in this powerful aesthetic and sensorial installation. We have chosen to combine our exceptional fragrances to complement the creations of marble. We are also proud to show our newly launched Avery Perfume Decanters during the Salone del Mobile”

In this same direction, Bulgari and Zaha Hadid ride together in their collaboration, in which they combined the different creative facets in which both have achieved success. The result of this creative union was the ring B.Zero 1, a unique piece and a timeless icon inspired by the world’s most famous amphitheater, the Colosseum. A reinterpretation of a classic that the firm has decided to exhibit in Milan along with a sample of the work of the renowned architect.

Milan turns into the world’s capital of design every year during a week. The 56th edition of the Milan Furniture Fair has now closed its doors. This year, the more than 200,000 square meters of the exhibition area welcomed more than 2,000 exhibitors including these firms, which we know for their long travel in fashion, but that also have entered into the interior sector.

Translated by: Raquel Sanchez