The next edition of the America’s Cup in Barcelona brings together prestigious houses to make the event an unparalleled spectacle. Louis Vuitton returns as Title Partner, and from August 29, 2024 until October 7, the competing teams will face Emirates Team New Zealand for the Louis Vuitton Cup.
The world of water and fashion come together to convey that they have more elements in common than it seems. The art of sailing does not leave behind refinement and elegance, moreover, innovation is a meeting point between America’s Cup and the French Maison. Both institutions promote sustainability, as well as 3D designs. Both one and the other can be seen in the hydrofoils that allow greater speed when competing, as in the Trophy Trunks.
Louis Vuitton, in its role as Title Partner, will create two custom-made trunks that will house the prized trophies of the Louis Vuitton Cup and the 37th America’s Cup. These trunks will be designed in the historic workshop of the house in Asnières, adding a touch of authenticity to this partnership. The iconic Auld Mug trophy, awarded to the winner of the America’s Cup since 1851, will join the Louis Vuitton Cup.
Competing in 2017 in the waters off Hamilton, Bermuda. Richard Hodder.
The relationship between the Maison and the America’s Cup has been forged over four decades, spanning multiple editions in different parts of the world. This partnership has raised the prestige of the regatta, consolidating it as an internationally renowned sporting event. From the United States, Dubai, France or the next edition in Spain. A union that began in 1983, and that is resumed offering its trophy to the winner of the Challenger, to then challenge the last winning team of the last edition, Emirates Team New Zealand..
Grant Dalton, CEO of America’s Cup Event, expressed his enthusiasm for the partnership, noting:
We work every day to make the 37th edition of the America’s Cup in Barcelona the most exceptional in history. By bringing its name and spirit to the event, Louis Vuitton is once again part of our quest for excellence.
Louis Vuitton is one of the brands that make one of the oldest sports visible. Richard Hodder.
Thus, the 37th America’s Cup promises to be an unrivalled spectacle, with three preliminary races; the Youth & Puig Women’s America’s Cup, the Louis Vuitton Cup and the 37th Louis Vuitton America’s Cup taking place from the end of August to the end of October 2024. In addition, we must not forget the immersive experience of the competition in the Port Vell, and the participation of the J Class.
