Loewe Greenhouse opens to visitors, through a kaleidoscope of colours with Loewe Perfumes’ world of nature-inspired fragrances and home products.
With the continuous aim of offering experiences, Loewe Perfumes has been creating over the years a series of Pop-Ups inspired by greenhouses in different and incredible locations around the world.
The new travelling greenhouse has opened its doors in Madrid’s Plaza de Callao with such well-known faces as the León brothers, Martina Cariddi, Leticia Dolera, Julio Taeno and Belén Cuesta. For the rest of April and May it will also be available in cities such as Seville, Malaga and Barcelona..
Visitors can experience the Loewe Perfumes world of fragrances for body and home in a vibrant, botanical setting to escape the urban chaos, a place that evokes the olfactory inspiration behind each fragrance.
Loewe Greenhouse
The venue takes the form of a botanical temple, evoking the elegant and relaxed atmosphere of a classic Victorian greenhouse, through which fragrances and candles are set amidst cosy areas, trestle tables, flowers and plants.
Loewe Greenhouse
LOEWE Greenhouse will arrive in the country’s main cities during April and May:
- Madrid, Plaza de Callao, 12/04 – 16/04
- Seville, Puerta de Jerez, 21/04 – 23/04
- Malaga, Puerto Muelle 1, 28/04 – 30/04
- Barcelona, Port, 05/05 – 09/05
Images courtesy of Loewe
