K-Way has teamed up again with the non-profit organisation Coral Gardeners to create an initiative that promotes the restoration of marine corals.
More and more fashion brands (fortunately) are deciding to take a step forward and commit to sustainability, whether by manufacturing with fabrics that do not harm the environment, promoting ethical working conditions, promoting local products… Although K-Way does not fall into the so-called sustainable fashion, it has just launched an initiative that is: the launch of its new capsule collection in collaboration with the Coral Gardeners project, dedicated to the protection of marine ecosystems.
K-Way’s new collection, in collaboration with Coral Gardeners. Editorial credit: K-Way and Coral Gardeners.
We know K-Way as an icon of outerwear fashion that protects us from water and wind, and stands out for its multiple collections of jackets, although they also offer all kinds of clothing, accessories and even footwear. However, the new collection they have carried out with Coral Gardeners will not go unnoticed: in addition to being aesthetic, it promotes the sustainability of the oceans. The synergy strengthens the partnership initiated three years ago by both brands.
The collection features waterproof and windproof garments. Editorial credit: K-Way and Coral Gardeners.
The collection is made up of garments made entirely from recycled and low-environmental-impact materials. It includes a T-shirt, a vest, the famous K-Way® “Le Vrai” raincoat, shorts, a waist bag and a mobile phone holder. All in a colour palette that evokes the natural atmospheres and tones of the ocean: rope brown, black and lagoon blue.
Each garment is waterproof and windproof, and is adorned with a patch combining the K-Way logo with that of Coral Gardeners.
Coral Gardeners, a non-profit organization
The non-profit organization Coral Gardeners aims to preserve the oceans and save the world’s coral reefs through awareness-raising activities and innovative solutions. Since 2021, the team decided to travel to the Tuamotu Archipelago to develop a restoration project with the local community, who had observed a decline in the abundance and biodiversity of their lagoon. It was together with the National Geographic Society.
