The iconic Jack Daniel’s brand is entering the Grand Circus of F1 as an official sponsor of the McLaren team. With the high visibility of international motor racing, the whisky brand will have the opportunity to boost its presence in the market. .
During this 2023 season, the Jack Daniel’s logo will be present on the cars and uniforms of Lando Norris and Oscar Piastri drivers, as well as on the team helmets in the pit lane. Through the collaboration they plan to develop events, programmes, and even the launch of an exclusive edition bottle. These activities kicked off on 1 June in Barcelona, on the occasion of the Grand Prix of Spain.
In 2023, McLaren Racing celebrates 60 years since its foundation, and the team is proud to be able to join forces with renowned brands. To celebrate this collaboration, this June they are launching Jack Daniel’s X McLaren Racing, a bottle of limited edition tribute to both founders, Bruce McLaren and Jack Daniel. Combining the papaya orange colours of the British team and the classic black of the liquor. The aroma of the whiskey reflectscaramel and hints of banana, and completing its flavour with notes of vanilla and toasted oak.
Whiskey Old No. 7 has been awarded seven international gold medals.
Jack Daniel’s and McLaren Racing have always been bold and confident brands. And we are excited about the platform this partnership presents to bring our responsible drinking message to new audiences and engage fans around the world. – comments Sophia Angelis, SVP of Jack Daniel’s..
The inside of the bottle contains the authentic Whiskey Old No. 7, originating from Tennessee, smoothed in coal from sugar maple, following the traditional recipe with the blend of 80% corn, 12% malted barley and 8% rye. Just like Jack Daniel’s Bonded, one of the latest whiskeys launched by the brand. Old No. 7 will be distributed in European, African, American and Middle Eastern markets. In Spain, it will be available in El Corte Inglés supermarkets. As well as in Amazon, Bodeboca and Top Drinks.
In addition, during the presentation of the new bottle, the event featured the F1 game, where you could get in and experience being inside the McLaren 2023 MCL60.
In addition, McLaren is a signatory to the UN Commitment to Climate Action in Sport. As well as promoting adiverse and inclusive culture in the world of motorsport. It is a perfect alliance, as it shows how committed they are to sustainability and society. On the other hand, with the arrival of Fernando Alonso at Aston Martin, a competitive team, the former fans of the Spaniard are returning with enthusiasm, crowding the stands. By bringing together old and new fans from around the world, it is a great opportunity for Jack Daniel’s to promote the importance of responsible drinking;
