Increasingly, sustainability is becoming a priority for luxury brands, and this time, two iconic Swiss brands, Hublot and Nespresso, surprise us with a fascinating creation: the Big Bang watch based on recycling and circularity.
Environmental care and social welfare are priorities for the Swiss brands Hublot and Nespresso, which merge on this occasion to create an exceptional and unique product: the first watch made, in part, with Nespresso capsules and recycled coffee grounds.
Nespresso has positioned itself as a sustainable brand over the years, and within its recycling projects, it has increasingly leaned towards a circular model. Over the past seven years, Nespresso has partnered with prestigious Swiss brands to create products from used aluminum capsules, as part of its Second Life initiatives, in collaborations with brands such as Victorinox and Caran d’Ache.
Big Bang Unico Nespresso Origin
The Big Bang Unico Nespresso Origin watch is the result of the collaboration between Hublot and Nespresso, an innovative creation that represents excellence and sustainability, values that are the foundation for both brands. The Hublot brand, founded in 1980, is famous for staying at the forefront of material creation and fusion, an example being the creation of Magic Gold, exclusive to the Swiss firm, which remains the only scratch-resistant 18-karat gold alloy. Nespresso, since 1982, has revolutionized the art of coffee with its single-serve capsules and, at the same time, has added value with its recycling system, designed in 1991, which separates aluminum from coffee grounds. The connection between both brands has managed to create an exclusive watch from coffee capsules.
The Big Bang Unico Nespresso Origin watch is an unprecedented collaboration, where the iconic “N” of Nespresso is engraved on the crown, and its iconic color refers to the Master Origins Perú Organic capsule. For its creation, the density of the two materials has been combined correctly to guarantee durability.
The 42mm case of the iconic watch is made of recycled aluminum, 28% of which comes from Nespresso coffee capsules, anodized in a vibrant green color, then satin-finished and polished.
The crown and push-button have undergone the same treatment. Both the case back and the container are made of ecological titanium (recycled titanium).
The deployant buckle of the rubber strap, made of titanium, with the decorative stopper of recycled aluminum, and the sports buckle of the Velcro strap present the same anodized green color
Balance in every detail
For the creation of this watch, the Swiss brands have used recycled coffee grounds from Nespresso capsules and applied them to the magic of the interchangeable One Click strap system patented by Hublot. To create the rubber strap, Hublot has managed to balance the proportion of each element to achieve the perfect color and quality that characterizes it. Meanwhile, for the fabric strap, Hublot has collaborated with SingTex, one of Nespresso’s partners that already used recycled coffee grounds to produce a fabric called S.Café®.
- The Big Bang Unico Nespresso Origin watch is a watch that offers three world premieres. Firstly, it is a symbol of the infinite possibilities of super-recycling: a Big Bang made with recycled aluminum from Nespresso coffee capsules; additionally, it is the first watch with a rubber strap containing 4.1% recycled coffee grounds from Nespresso capsules and 8.2% recycled rubber; and lastly, it is the first watch with a Velcro strap made with S.Café®, a fabric containing 5% recycled coffee grounds and 95% recycled polyester.
Ricardo Guadalupe, CEO of Hublot
Big Bang Unico Nespresso Origin Watch
A fusion of innovation and quality
Hublot is recognized for its excellence and innovative way of merging materials. For this feat, it required a whole year of Research and Development, in close collaboration with Nespresso, to achieve the perfect harmony of colors among the seven different materials that make up the watch, from the case to the straps (anodized aluminum, dial lacquer and hands, Hublot logo on the crystal, rubber strap and fabric, lining, and Velcro strap self-adhesive tape), and to ensure that this color uniformity withstands the test of time.
Collaboration between Hublot and Nespresso
The Hublot Greenbox case: a recyclable luxury item
Every detail counts, which is why the box that will accompany this piece of engineering will be developed by Hublot and will continue to be used for all its watch collections in the future. The box, created entirely in oak, including its hinges, is mostly carved from traceable solid wood, whose supply and manufacturing favor short supply chains. It has been made with the purpose of being a reusable item, with 98% of its removable interior made from recycled and environmentally friendly components.
Caja Hublot Greenbox.
This item is made from recycled fabrics, plastic, and PET threads, as well as recycled paper and cardboard bearing the eco-label. In tribute to the collaboration with Nespresso, the Hublot Greenbox features a special decoration with the logos of the two brands, fixed with coffee grounds.
Images provided by Hublot and Nespresso.
