H&M Conscious Exclusive Autumn-Winter 2020 collection has been presented under the slogan “Let’s Wear The Waste.” Garments for women and men are made from sustainable materials sourced from waste.
It was unveiled on December 2 in the format of a 3-part documentary miniseries. All thanks to the participation of sustainability experts such as Blanca Gómara, Strategic Sustainability Consultant for Fashion, Paloma García, Director of The Circular Project – SFW Madrid, and emerging talents like Ane Castro and Núria Costa, winners in the Early Bird category of H&M Foundation’s Global Change Award.
H&M presents 3 new sustainable materials
H&M takes another step towards sustainability with its new collection under the slogan “Let’s Wear The Waste”. The Swedish brand has been committed to creating more sustainable pieces for years, and this new collection, inspired by avant-garde and full of color, is another step in the right direction.
In the words of Ann-Sofie Johansson, H&M’s creative advisor:
“For Conscious Exclusive A/W20, we wanted to be pioneers – pushing the boundaries of creativity and sustainable fashion – focusing on waste. As a result, the pieces in this collection are made from truly surprising materials produced from waste. By working with this type of transformation and being able to speak to our customers through beauty, we hope that waste can be part of the future of sustainable fashion”.
The prints throughout the collection are inspired by vintage floral wallpaper. In addition to recycled polyester, the garments have also been created from 3 revolutionary sustainable materials: Agraloop™ Hemp Biofibre™, a natural fiber derived from hemp crop residue; Eastman Naia™ Renew, a cellulose yarn composed of wood fibers and recycled plastic waste; and Made of Air®, a carbon-negative plastic. Plus, the innovative dyeing process that uses less water and energy, We aRe SpinDye®.
A colorful, avant-garde, and sustainable collection
The collection, featuring Australian model and activist Zinnia Kumar, includes two dresses made of recycled polyester: a yellow floral print with an off-the-shoulder design and a wrap dress with a plunging neckline, puffy sleeves, and green floral print.
Mini dresses from H&M’s Conscious Exclusive 2020 collection
Also featured are two mini dresses: one is a fitted green taffeta dress made of recycled polyester, and the other is a soft mesh dress covered in fabric flowers, also made of recycled polyester. These are some of the standout pieces from the Conscious Exclusive 2020 collection by H&M.
Mini dresses from H&M’s Conscious Exclusive 2020 collection
For men, the collection includes an elegant black tuxedo blazer made of recycled polyester, tencel, and a wool blend with a detachable floral ornament.
Dinner jackets from H&M’s new Conscious Exclusive 2020 collection
There’s also a floral yellow shirt jacket made of recycled polyester and a black shirt jacket created with the innovative Agraloop™ Hemp Biofibre™, made from leftover food crops
Shirts from H&M’s new Conscious Exclusive 2020 collection
Footwear and accessories
To complement all these pieces, the collection offers multi-functional heeled boots made from vegan leather, which can be transformed into mules and adorned with decorative clips or chains. There are necklaces and choker earrings made from recycled metals, and sunglasses partially made from biomass waste.
Multifunctional boots, earrings, ring necklace and sunglasses from H&M’s Conscious Exclusive 2020 collection.
The “Let’s Wear The Waste” collection is now available on H&M’s website.
Images courtesy of H&M.
