YSL Beauté launches the new OR ROUGE rejuvenating treatment with a renewed formula that harnesses the natural power of saffron from the Moroccan High Atlas
The youth of the skin is threatened by a frenetic pace of life and the damage caused by the external aggressions of the urban environment. To preserve the beauty of the skin and rejuvenate it, YSL Beauté introduces a new OR ROUGE skincare line. Combining decades of experience and innovation, it succeeds in setting a new benchmark in the premium skincare sector. Inspired by YSL Beauté’s groundbreaking discovery, the Science of Youth Factors, this product line contains Moroccan High Atlas saffron as its main ingredient. By carrying out a new extraction process, an unprecedented concentration of subcellular fractions has been achieved in the extract of the saffron pistil. OR ROUGE is enriched with its star formulation, La Crème Essentielle with an advanced and perfectly absorbed texture.
Product OR ROUGE La Crème Essentielle by YSL Beauté
A new generation of global anti-aging treatments
Motivated by the desire to go beyond traditional cellular science, the YSL Beauté laboratories discovered that urban aggressions, especially UV rays and pollution, not only attack the cell membrane, but also cause its nucleus to come to a halt. In this way, the skin is subjected to inflammation that triggers the first signs of aging in young skin and increases aging in more mature skin.
Product OR ROUGE La Crème Regard de YSL Beauté
YSL Beauté discovered that youth factors can be reactivated to recover from unwanted fine lines and wrinkles as well as loss of volume or unevenness of the skin. And how is that possible? With saffron pistil crocin. The saffron used in their products grows in the community gardens of YSL Beauté’s Ourika, located in the foothills of the High Atlas Mountains. These have been shown to have twice the concentration of reactivated youth factors crocin than other saffron grown in Morocco.
A luxury treatment for global anti-aging efficacy;
A antiaging complete routine from the hand of OR ROUGE and three essential products: OR ROUGE La Lotion, OR ROGUE La Crème Regard and OR ROUGE La Crème Essentielle. The process begins with La Lotion, enriched with a higher concentration of patented extract of saffron pistil. In addition, it has hyaluronic acid that helps to redensify and soothe the skin. It contains 91% natural ingredients, including saffron and jasmine from the Ourika community gardens.
Product OR ROUGE La Crème Regard y La Lotion de YSL Beauté
Once the lotion has been applied, we move on to the delicate eye contour with La Crème Regard to revitalize the eyes and reduce puffiness and dark circles. And we finish with the Essentielle Cream Essentielle with a creamy and soft texture that helps to redensify the skin. Its formulas are enriched with Moroccan saffron, argan oil and hyaluronic acid. An exquisite way to complete your routine for a firmer, younger and more luminous skin..
OR ROUGE line: properties
Thanks to the saffron pistil extraction process, rich in subcellular fractions, OR ROUGE offers excellent anti-inflammatory and anti-aging properties.
- Prevents stress that causes cell damage, defending cells against oxidation and acting to limit the natural aging process.
- Reduces inflammation by limiting the release of inflammation-promoting substances. Helps promote collagen production and skin barrier function for denser, firmer and more luminous skin.
- Modulates chronic inflammation and activates cellular regeneration and the activity of youth factors.
Product OR ROUGE La Crème Essentielle de YSL Beauté
The effectiveness of OR ROUGE’s new-generation skin care delivers results from the first 4 hours, reactivating the skin’s youthfulness factors: 24% firmer and 36% more toned. In 4 weeks, it improves the overall anti-aging effect with a 19% reduction of expression lines and 14% reduction of wrinkles.
In addition, its new texture is instantly absorbed for maximum effectiveness and sensoriality. Crème Essentielle comes in a fast-absorbing texture. With Thin to Thick to Thin reverse technology, it allows the skin to benefit from a transforming effect. Its texture ends up being fresh and light, to leave a refreshing and non-greasy sensation. And not only that, 64% of its ingredients come from green science and 73% are renewable bio-based.
An exquisite fragrance and refillable packaging
Following the art of high perfumery that characterizes YSL Beauté, the OR ROUGE fragrance takes the saffron blossom as a source of inspiration. The scent with fresh and spicy notes, envelops the skin with a pink touch of pear and lychee. Its heart captivates with jasmine, cherry blossom and saffron.
Refillable container for the product OR ROUGE La Crème Essentielle by YSL Beauté
The packaging and bottles are the passion red that so stimulated the legend Yves Saint Laurent. For the designer, red was a symbol of creativity, seduction and inspiration. Moreover, this bold red color reflects the heart of the saffron pistil. YSL Beauté has reduced the use of cardboard to save up to a total of 300kg. The refill of La Crème Essentielle saves 80% glass, 78% metal, 58% cardboard and 55% plastic when refilled 4 times. And not only that, the glass used in both La Lotion and La Crème Essentielle contains 15% of recycled glass, which saves more than 15 tons of virgin glass per year.
Featured image: Jordi Blancafort
Images of the rest of the article provided by the brand.
