DEDON welcomes 2025 with a catalogue of new products that combine art, sustainability and sophistication.
This year, the brand elevates the concept of outdoor living with designs that beautify spaces and respect the environment, integrating innovative materials and ecological fibres that mark the future of responsible luxury.
Among the season’s big bets is the EcoCycle Fibre, a creation made from 90% renewable plant-based materials, reaffirming DEDON’s commitment to sustainability without compromising quality. Lightweight, resistant and with the unmistakable stamp of the brand, this fibre revolutionises each piece into a timeless masterpiece that will last for the long term.
Seashell: a hug to the ocean
The iconic Seashell, designed by Jean-Marie Massaud, gets a new interpretation with the Seashell Grand. Collection is inspired by the serenity of a seashell, giving a sense of embrace and protection. The use of EcoCycle fibre blends with traditional craftsmanship to offer a comfortable design while remaining true to the brand’s ecological values. For Massaud, the essence of the shell is embodied in each piece, and quality is enhanced by sustainable materials.
The Seashell Nuo collection. Editorial credit: DEDON.
This evolution of SEASHELL also inspires an idea of continuity over time, the consistency of products that we love for a long time. – says Massaud.
On the other hand, the French designer reinvents Seashell Nuo, the collection of lounge chairs, stools and armchairs, in the same way. Each piece is handmade by DEDON weavers, and follows the line of craftsmanship and sustainability thanks to the EcoCycle fibre.
The modular elegance of Mu
Versatility becomes art with Mu, the modular lounge system designed by Toan Nguyen. This DEDON classic uses the innovative Mystique Fibre, whose three-dimensional texture plays with light and colour.
From left to right: Mu’s modular pieces and the Seashell Grand armchair. Editorial credit: DEDON.
Each piece has a dynamic and sophisticated character, and adapts to any situation, from family or large events, without losing its functionality and elegance. In this new selection of colours, the base is available in two tones: accona and lipari.
Atolo, the archipelago of comfort
Claudio Bellini brings the serenity of the Polynesian islands to the world of design with Atolo, a collection inspired by floating atolls. Its function permits playing with shapes, creating personalised spaces without losing comfort, which is the protagonist. With three different pieces, a lounge chair, two-seater sofa and footrest, and a palette of relaxing tones, the collection redefines outdoor relaxation.
From left to right: The seating models from Atolo and the table and chairs from Fllair. Editorial credit: DEDON.
We managed to respect our initial idea and vision of organic shapes reminiscent of Polynesian atolls, combining great cleanliness in execution and comfort. – explains Claudio Bellini.
The strength of softness in Fllair
From the rock landscapes of Greece to the most contemporary spaces, Fllair, the creation of Samuel Wilkinson, seeks a balance between robustness and delicacy. Its braided design is available in a fusion of three tones, and adapts to any environment. In addition, its fabrics and lines wrap around your body in a natural way to connect with the serenity of the outdoors. The collection features a chair with armrests and a dining table.
The lightness of Kida
Kida collection continues to evolve with a new piece that redefines outdoor comfort and elegance. Unlike traditional weaving techniques, Kida wraps its structure with DEDON fibre in an artistic play of lines and volumes. Inspired by the warmth of an open cot, Stephen Burks has designed a low armchair that invites rest without losing elegance. The collection grows with a new lounge chair and footrest, and is available in timeless colour combinations.
The set of chairs and hanging chair from the Kida collection. Editorial credit: DEDON.
With the use of materials such as EcoCycle fibre, DEDON positions itself at the forefront of responsible luxury, offering quality products that ensure durability without compromising design. Thus, the firm continues to write its history, where nature and sophistication coexist in a balanced way, and invite to live luxury in a more responsible way.
