A new edition of the Happy Hearts collection by Caroline Scheufele reinforces the partnership between Chopard and Natalia Vodianova, founder of the Naked Heart Foundation, an organisation that aims to improve the lives of underprivileged children.
Happy Hearts collection by Caroline Scheufele
The new creations pulsate with joy through a delicate rigid bracelet, a long necklace and chandelier earrings in 18-carat pink or white ethical gold.
Behind the rigid bracelet, the emblematic figure of the Happy Hearts collection, the 18-carat pink or white ethical gold creations in pink mother-of-pearl, diamonds and dedicated to the Foundation are enriched by a long necklace and a pair of extraordinarily charismatic earrings. Formed by two pendants that shed their light through a cascade from one side of the lobe to the other, the ‘chandelier’ earrings find their reflection in the long, flexible and mobile necklace that adapts magnificently to the different movements of the body.
Happy Hearts Collection by Chopard
Partnership with the Naked Heart Foundation
For every piece of this special pink mother-of-pearl edition sold, a portion of the proceeds is given to the Naked Heart Foundation to support its initiatives.
Natalia Vodianova, founder of the institution, believes that:
“beauty alone can be empty by itself,
but beauty combined with kindness and empathy is something else
empathy is something else altogether and
Caroline is a person who combines the two
and she does it wonderfully well”.
The long-standing partnership between the two projects – in 2018 they already launched the Happy Hearts solidarity bracelet – , demonstrates that Chopard and Naked Heart Foundation share a set of values and aspirations. This amalgamation of beauty and kindness has created a perfect match between magnificent pieces and humble benefits.
Top model Natalia Vodianova wearing jewelry from the Happy Hearts collection by Chopard.
Caroline Scheufele’s philosophy
Chopard, the House of the Great Heart, has always considered devotion and generosity as its core values. The co-president and artistic director of Chopard:
“believes that when you are fortunate enough to live a life in which everything is for you.
a life in which everything is smiling at you, it is only right to help those
to help those whose life is a trial”.
We see more and more companies fulfilling corporate social responsibility. Alliances between luxury brands and charitable causes are on the rise and this is something we love to talk about. We saw this a few years ago with the collaboration between Bulgari and Save The Children with the #Raiseyourhand campaign.
Images courtesy of the Chopard brand.
