In the new Louis Vuitton campaign, the young ambassador of the brand, Carlos Alcaraz, embodies modern tailoring and the new codes of contemporary elegance. Discover the Formalwear collection that will be in shops on 31 August.
Louis Vuitton has unveiled its first advertising campaign starring the talented tennis player Carlos Alcaraz for the launch of its Formalwear collection for the Spring/Summer 2024 season.
In this campaign, modern tailoring and the new codes of contemporary elegance are personified in the figure of Alcaraz, who lends his choreographic movement to enhance the stylised silhouette of the new creations of the renowned luxury brand.
Carlos Alcaraz for Louis Vuitton Formalwear Spring-Summer 2024
Echoing his impressive moves on the court, the most recent Wimbledon champion and world No. 1 evokes the stylish contours of the collection with his grace and skill. Similarly, in the campaign images, Alcaraz wears timeless eveningwear and sophisticated basics.
As he poses in an athletic choreography reminiscent of his talent on the tennis court. His presence in the campaign shows the spirit and skill for which he is widely recognised worldwide.
Louis Vuitton Formalwear Spring-Summer 2024
tennis fashion is an ever-growing trend, where sportswear is combined with high fashion elements, creating sleek and bold looks. In the Louis Vuitton campaign, Alcaraz embodies this unique aesthetic by combining the elegance of formal suiting with his talent and passion for tennis.
The Men’s Spring-Summer 2024 Formalwear by Louis Vuitton collection will be available in the brand’s shops from 31 August. Fashion lovers and fans of the tennis player will be able to enjoy this unique collaboration. A fusion between the world of sport and sophisticated elegance.
Images courtesy of Louis Vuitton
Photos: Dan Jackson.
