There is no discipline more transversal than art. Many other disciplines, including fashion and beauty, draw their inspiration from it. Perfume bottles that become collector’s items, cream jars that are impossible to throw away, special editions of cosmetics designed by renowned artists… There are many examples of the union between art and beauty. La Prairie takes this link to a new level.
Leader in skin care, combines Swiss precision, innovation and excellence with the pursuit of timeless beauty. This has led it to maintain a very close relationship with the art world. In particular, La Prairie maintains an ongoing partnership with Art Basel, the world’s leading modern and contemporary art fair.
On the occasion of the launch of White Caviar Crème Extraordinaire, the firm invited Swiss artist Julian Charrière to exhibit his work Light Upon an Imaginary Space at Art Basel Hong Kong. Charrière’s work includes photography, performance and sculpture, all set against the backdrop of some of the world’s most remote locations, where he goes to reflect on the relationship between human civilization and the natural landscape.
White Caviar Crème Extraordinaire, by La Prairie.
Light: source of everything
In Light Upon an Imaginary Space, the artist is inspired by light as the source of everything. La Prairie Group Marketing Director Greg Prodomides notes that: .
In developing White Caviar Crème Extraordinaire, La Prairie scientists studied 50,000 ingredients to find the most powerful illuminating active, Lumidose. This extraordinary power inspired us to merge La Prairie’s science of light with the art of light, through the patronage of the magnificent work of Julian
The exhibition is based on the artist’s latest film shot during his expeditions to some of the coldest landscapes in the world. Among these are the Swiss glaciers. To film it, Charrière used two drones hovering over the ice and snow at night. One of them was equipped with a camera and the other with a reflector. He explains it this way: .
Filming mainly at night, the landscape was transformed into an actor and a stage the moment it was illuminated by the rays of the drone’s spotlight.
Light Upon an Imaginary Space, the work of Julian Charrière exhibited at Art Basel Hong Kong.
In this way, without light there is no landscape, no work and no beauty.
