Amouage, one of the world’s most prestigious perfume houses, presented in Barcelona a master class on its history and some of the brand’s most iconic creations.
The masterclass was led by Renaud Salmon, creative director and Chief Experience Officer, accompanied by perfumer Lucas Siuezac of Eurofragance, creator of Reflection Man, Reflection 45 Man and Jubilation 25 Woman.
Amouage (waves of love, of emotions) is a connection of the French word amour and amwaj which in Arabic means wave. It emerged from the dreams of the Sultan of Oman Qaboos bin Said to revive the tradition of perfumes and in 1983 Amouage was born.
Based and manufactured in Muscat, the capital of Oman, Amouage is known for producing one of the most expensive collections in the world, with three ingredients that make up the perfumes, extracted from Oman’s natural treasures:
- Highland incense
- The rockrose flower of the mountains
- Coastal ambergris
With almost 40 years of history, Amouage continues its legacy by creating exclusive perfumes for men and women. The Maison has redefined the Arabian art of perfumery and has earned a worldwide reputation for bringing innovative modernity and true artistry to all its creations. Masterfully paying homage to its heritage, Amouage is a unique fusion of East and West.
Exceptionals Extraits: the perfume that ages for 3 to 6 months
Today, it continues to expand the boundaries of perfumery with the recent launch of Exceptional Extraits (Exceptional Extracts) and Attars. The Exceptional Extraits concentrate on the highest standards of the industry and are aged between three and six months. The collection includes Honour 43 Woman, Epic 56 Woman, Reflection 45 Man and Interlude 53 Man. Each reveals hidden facets and depths that unfold in every dimension, making them richer, more potent and longer-lasting.
Attars: the purest and most sensual way to wear perfume.
Attar in Arabic means aroma or perfume and is based on –100% perfumed oils – melting and penetrating deeply into the skin.
They have always been a Maison staple and were only available in Oman. The recent edition includes six Attars, which are now available worldwide. Drawing inspiration from the villages of Oman, Orris Wakan, Rose Aqor, Vanilla Barka, Incense Rori, Saffron Hamra and Oud Ulya perfectly capture the soul of Oman and translate it into lasting fragrances that are ideal for wearing alone or layering.
“As we approach Amouage’s 40th anniversary, we are honored to see our creations travel the world and to be able to take this ancient foundation and reimagine it in a way that resonates so deeply with the modern global audience,” commented Renaud Salmon.
Amouage is also known for critically acclaimed masterpieces such as Gold, Jubilation, Epic, Dia, Reflection, Honor and Interlude. Over the years, these have become iconic classics, forever soaked in the pages of the chronicles of the art of perfumery. An unconditional legacy has been built with a repertoire of more than 60 unmatched perfumes, with a unique vision and supreme quality.
Amouage creations have captivated a global audience and are now available in more than 80 countries around the world, 12 independent boutiques and a highly selective network of approximately 1,000 of the world’s best department stores, perfumeries and airports.