Increasingly, brands are making their commitment to 8M known through campaigns that highlight the importance of women’s justice and equality.
Here are some examples:
‘She moves us’ the Puma campaign.
She moves us‘ is the slogan of Puma’s new campaign. It pays tribute to the women who have moved culture and sport forward, and who in turn have inspired many others around the world.
The sports brand aims to spread inspirational content through talks, videos and interviews with its female ambassadors. The initiative is led by global pop superstar Dua Lipa and Puma’s top female ambassadors. The campaign has also been joined by world-famous faces such as supermodel Winnie Harlow and actress, model and activist Cara Delevingne.
Model Winnie Harlow for the campaign ‘She moves us’.
She moves us‘ tells the story of how Puma ambassadors – such as WNBA star Skylar Diggins-Smith, golfer Lexi Thompson, footballer Nikita Parris and high jumper Yaroslava Mahuchikh – were inspired to become who they are today, the women who helped them and the challenges they had to overcome in their lives, both privately and professionally, to achieve their respective career goals.
Dua lipa leads Puma’s ‘She moves us’ campaign
“Sharing success stories is about changing the narrative, especially in the areas of sport and entertainment where men’s achievements have traditionally been amplified” – Dua Lipa
To spread the message and reach out to its female consumers around the world, Puma has created a global network to connect with them and engage in conversations about issues that matter to both girls and women.
In addition, the sports brand has a partnership with Women Win, a global women’s platform that uses sport to promote gender equality. The main goal is to empower girls and women and impact the global rights of both.
Etam’s ‘Label Free’ campaign
The French brand has been committed to women’s freedom for over 100 years. For this March 8 it has launched a campaign with the actress Blanca Suárez, under the slogan ‘Free of labels’.
Etam believes that by letting every woman express herself and do what she wants, the world of tomorrow will be better, more fun and more beautiful. The aim of this claim is to celebrate diversity and individual expression, and to free women from the mental labels and prejudices that limit their abilities.
The message is spread through a video in which the protagonist, Blanca Suárez, shows how she frees herself from those labels, which she has been labelled with for years, breaking them and getting rid of them. It invites all women who have ever felt enslaved by a label to free themselves in order to be themselves.
The actress revealed in an interview that, throughout her career, many people have expressed their opinions and judged her physique. She considers herself a strong, free and independent woman and therefore represents the values of the French brand very well.
“It has cost us a lot, but this is our moment. No label can stop you, this is the moment when being yourself costs you less” – Blanca Suárez.
Roxy’s ‘Together in the Line-up‘ campaign
Roxy has announced that this year it will be celebrating International Women’s Day throughout the month of March, and to do so it has unveiled various collaborations with associations that promote women’s surfing.
One of the projects it has announced is with Textured Waves, an association created to spread the culture and sport of women’s surfing to women of colour and underrepresented minorities. The creators of this were Chelsea Woody, Danielle Black Lyons and Martina in 2019, following under-representation on their shores. They came together with the common goal of working for: integrity, inclusion and championing diversity in the water.
Chelsea-Woody-Danielle Black and Lyons two of the three founding members Texture Waters
It has also supported Girls Can’t Surf, the unsung story of a group of women surfers in the 80s and 90s determined to fight inequality in the line-up. Among these pioneers is ROXY’s Lisa Andersen, who fought for women’s rights while winning 4 world titles.
In addition, the brand has introduced a white T-shirt with the word ‘Women’, exclusively for International Women’s Day, which will be available worldwide.
Exclusive Roxy International Women’s Day T-Shirt
The profits from this will go to The Wahine Project, an NGO that aims to reach young women around the world to provide resources to enable them to practice this sport.
This is just an example of many of the brands that participate in International Women’s Day with vindicative messages. From Magazine Horse we also celebrate it.
Images provided by the brands mentioned.
