Luxury cosmetics are increasingly becoming aware of the ongoing issue established with “fast fashion.” Changing paradigms is very challenging, but gradually, luxury brands like La Prairie, Lancôme, or L’Occitane are initiating initiatives to contribute to the process.
One of the initiatives being launched in the world of luxury cosmetics is refillable beauty products with the aim of reducing waste. From Horse, we bring you 3 brands that, apart from taking care of your skin, are also committed to the planet.
La Prairie: The Timelessness of the Pure Gold Collection
La Prairie originates the Pure Gold Collection amidst the snowy and cold mountains of Switzerland. La Prairie focuses its inspiration on an eternal moment of beauty, the golden hour at the peak of the Alps. Thus, materializing the eternal beauty of the Swiss mountains in a bottle of scientific innovation.
The ingredient that makes the Pure Gold Collection special is gold. This element is a unique metal, both for its anatomical structure and the way its electrons are arranged. This structure determines its golden color, capturing its warm tone through the human eye.
Radiance Eye Cream from La Prairie’s Pure Gold collection.
The surface atoms of gold do not adjoin each other. This part is important because it means that gold has hollow spaces in the form of electrons. This concept translates into these hollow spaces being filled with active ingredients. The process that constitutes this action is called “time-controlled release”.
What makes it sustainable? Both the body and the lid of the packaging have been designed with a powerful metal that will make them endure over time. On the other hand, refills are intended to be recycled, and made of very delicate pure glass.
Left: Pure Gold Collection Radiance Cream refill. Right: La Prairie’s complete Pure Gold Collection.
This leap by La Prairie towards luxury cosmetics is very important, as it is another step in a path that will help activate a paradigm shift in the way brands operate.
Price: The Pure Gold Radiance Concentrate €768
Pure Gold Radiance Eye Cream €576
Refills are priced the same as the initial product.
Lancôme: Absolue and Zero Waste Production
Lancôme also advocates for better self-care and caring for the planet. With the Absolue line, the brand promotes a range of luxury cosmetics that are refillable so that sustainability becomes the new luxury.
Soft Cream from Lancôme’s Absolue line.
El origen del producto lo contiene la rosa. Después de ochenta años investigándola, los científicos de Lancôme conocen de manera íntegra su vitalidad regeneradora y la han querido potenciar en esta gama de productos.
Lancôme obtiene la rosa de los bellos campos de Gasse, que se encuentran en Francia. Ahí se cultiva la rosa centifolia. La ambición final con esta rosa es poder llegar a aprovechar todas sus partes para crear productos del cuidado de la piel. ¿El objetivo de Lancôme? llegar a conseguir una producción cero residuos.
The product’s origin lies in the rose. After eighty years of research, Lancôme scientists fully understand its regenerative vitality and have sought to enhance it in this product range.
Lancôme obtains the rose from the beautiful fields of Gasse, located in France. The ultimate ambition with this rose is to be able to harness all its parts to create skincare products. Lancôme’s goal? Achieving zero waste production.
Lancôme Absolue Collection.
Lancôme Absolue consists of three products: the soft cream, the rich cream, and the golden mask. The Lancôme Absolue Soft Cream helps regenerate the skin in just three weeks. Another positive point of the cream is that its packaging is refillable, and the capsule can be easily changed.
On the other hand, the Lancôme Absolue Rich Cream reduces wrinkles and lines, which blends to result in much smoother and radiant skin. If you want to add a plus to your skincare routine, the Lancôme Absolue Golden Mask injects your skin with instant brightness. The mask contains 24-karat gold in its composition, offering a journey to multi-sensory skin luxury. This accelerates cell renewal and leaves the skin hydrated.
Pot of Absolue Soft Cream by Lancôme.
With this new line, Lancôme has a dual mission: not only to protect our skin but also to protect the environment. Lancôme achieves this with Absolue, as it gives its customers the option to refill, reduce, recycle, and repeat. With these changes in the brand, Lancôme has managed to avoid using two tons of glass since 2018. This is equivalent to more than two pyramids of the Louvre.
Lancôme Absolue Rich Cream.
To refill the cream, you only need to insert the capsule into this eco-friendly container. This is a very important step because it means that luxury cosmetic brands have the tools to create quality products while contributing to environmental ethics.
Price: Lancôme Absolue Soft Cream €286, refill €256.
Lancôme Absolue Rich Cream €286, refill €256.
Lancôme Absolue Golden Mask €28.
L’Occitane: The Beauty of Luxury and Environmental Care
The Harmonie Divine Cream arises from the exquisite regenerating powers contained in timeless ingredients. These ingredients are Jania Rubens and Immortelle of Corsica.
L’Occitane Harmonie Divine Cream 50ml.
L’Occitane, with this cream, manages to combine sustainability with the freshness and euphoria of the Corsican lands. Balanced with a blend of aromas, reminiscent of a fusion of Mediterranean waters with three characteristic earthy notes: myrtle, musk, and immortelle.
Left: L’Occitane Eco-recharge. Centre: Harmonie Divine Cream 50ml by L’Occitane.
El envase de la Crema Harmonie Divine, propone un envase rellenable. Este se puede recargar fácilmente, con la Eco-recarga, en casa con un movimiento rápido y simple. La textura del producto es parecida a la de la piel, por lo que en cuanto entran en contacto se funden instantáneamente. Esta característica produce que sus activos penetren de forma eficaz. Esta crema difumina los inicios de las arrugas de expresión, equilibrando sus volumenes para ayudar a recuperar el resplandor del rostro.
Precio: Crema Harmonie Divine 50ml estándar 149€, la eco-recarga 129€
The Harmonie Divine Cream container proposes a refillable container. It can be easily refilled, with the Eco-refill, at home with a quick and simple movement. The texture of the product is similar to that of the skin so that as soon as they come into contact, they melt instantly. This feature allows the active ingredients to penetrate effectively. This cream blurs the beginnings of expression wrinkles, balancing their volume to help recover the radiance of the face.
Price: Harmonie Divine Cream 50ml standard €149, eco-refill €129.
